#256 | Is Voice really dying? | The Data says otherwise | Get Out of Wrap ft  Steve Morrell

#256 | Is Voice really dying? | The Data says otherwise | Get Out of Wrap ft Steve Morrell

In this episode, host Martin is joined by Steve Morrell, founder of Contact Babel and author of the UK Contact Centre Decision Makers Guide — now in its 23rd year. Steve is one of the most respected data-driven voices in the contact centre industry, and he brings the receipts.
They dig into the latest findings from the report, including some surprising — and sobering — trends:
📞 Voice is still king — 62.6% of all inbound customer interactions are still handled by live agents on the phone. Despite years of predictions, it hasn't budged much since the early 2000s.
⏱️ Average speed to answer has gone from 16 seconds to over 2 minutes — and it hasn't recovered post-COVID. Why? And should we be worried?
📈 Calls are getting longer and harder — average call duration has grown from 3 minutes to over 7. The easy, transactional stuff has moved to self-service, leaving agents handling the complex, emotional, high-stakes conversations.
🔥 Are we sleepwalking into agent burnout? — With idle time at a historic low of 7% and cognitive load rising, Steve makes a compelling case that the industry needs to wake up to what it's asking of its people.
🤖 Customers are suspicious of AI — Even the youngest age groups show significant concern about AI being used to block access to a human agent. 63% of 18-34s are concerned or very concerned. Ignore this data at your peril.
Whether you're a contact centre leader, a CX professional, or just someone who's ever been stuck in a queue, this episode is packed with data that will change how you think about customer service in 2025 and beyond.
🔗 Download the UK Contact Centre Decision Makers Guide for free at www.contactbabel.com

Chapters:
00:00 Introduction & Steve Morrell Background
00:42 The UK Contact Centre Decision Makers Guide – 23 Years of Data
02:13 Average Speed to Answer & Call Abandonment Trends
13:04 Rising Call Duration & Agent Cognitive Load
16:34 Agent Burnout & the Impact of AI on Workload
23:16 Voice Is Still the Gold Standard – Channel Data
24:51 Email vs. Web Chat & Failures of Alternative Channels
35:48 Customer Attitudes Toward AI in Customer Service
42:56 Customer Channel Preference by Interaction Type
46:12 The Future of Voice AI & Self-Service
49:27 Practical AI Advice & Wrap-Up

Connect with Steve Morrell:
🌐 www.contactbabel.com
💼 LinkedIn: Steve Morrell
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